Marketing Tips for Financial Advisors

As a financial advisor you are responsible for providing your customer with valuable information and advice on how to invest and utilize their money. This is not a job for the feint hearted and you need to know your industry in-depth to be able to make recommendations based on current trends.

As you can imagine, customers are very wary about the advisor they use. This is understandable because they don’t want to take unnecessary risks with their finances, especially when expecting to increase their funds for their retirement one day.

It is imperative that you take your marketing very carefully, ensuring that you reach your audience effectively and prove that you are a top choice to help them with their investment options.

The first step to success is to design an easy to use and informative website that can become a valuable resource for customers looking for various financial information. By increasing your brand visibility and becoming a resource in your industry, you can increase your customer base. If you become a reliable source of valuable information, more people will turn to you for your financial advisory services rather than using a company that they don’t know or have never heard of.

This is all about brand awareness, which is why your company should have an easy to remember and recognize name and logo. Over time your logo will be recognized by potential customers as the one that gives them the best and current advice and recommendations, again leading to your success.

Become an expert in your field. While you probably are already an expert in terms of knowledge and experience, it’s now time to prove that to your customers. You can create a blog which links back to your website. Writing regular blog posts on the latest financial trends can help you improve your visibility and prove to your customers that you are a top choice when they’re looking for financial advice.

Newsletters are a great way to reach your audience on a regular basis. It is imperative when creating a newsletter that you are consistent in when you send it out. This can be weekly or monthly, depending on your schedule. Remember your customers will expect to receive your newsletter regularly, so don’t fall into the trap of leaving it for another week. Again you need to write current and quality tips, advice and news.

It’s important to be aware that newsletters are not about selling, they are about you having an opportunity to inform your audience and get them to remember your name when they are looking for a financial advisor.

Another top financial advisor marketing tool is articles. There are a number of websites that promote articles across a range of topics. You should ensure that you have regular articles being published, enabling customers to find your company when searching for certain financial products and advice.

Press releases are an opportunity to keep your customers informed while telling them valuable information about you and your business. It is imperative when writing press releases that you eliminate any industry jargon and ensure that they are easy to read, enabling customers to understand what you are trying to portray.

A good opportunity when looking at your financial advisor marketing is to choose a services company that specialize in your industry. They should have a team of professional writers with extensive experience in the financial sector that can write your newsletters, articles and press releases for you, maybe even your website content. This can ensure that you provide customers with easy to understand and up to date information without taking time out of your own busy schedule.

Choose Your Financial Advisor With Care

Are you in debt? How are your investments fairing? Are you aware of what’s happening to your money? Does asking these sorts of questions cause you stress?

Now, a different type of question: wouldn’t it be nice to be in control of your financial future? Well you can be! Taking charge of your financial destiny is not something that only a few financially literate elite manage to achieve. It’s open to everyone. And with a little bit of planning, education and discipline, sound financial management is available to you too!

Choose your financial advisor with care

Everyone has an opinion about money. How to make it, where to spend it, how to invest it – the advice is endless. But do these people really know what they’re talking about? Next time someone offers you their advice on your financial planning, take a closer look. Are they in debt with few financial options, or are they well on their way to financial freedom? Decide if their situation is one you want to emulate.

Most of us – myself included – get bombarded with financial planning advice from friends and family, but is this really where your financial management guidance should come from? Can your close circle of friends truly give sound, objective information? Be careful who you take advice from, as planning for your financial future is not something to be taken lightly.

With a growing number of investment, insurance, pension and mortgage options making an appearance, successful financial management can seem daunting and getting proper advice for your finances is becoming increasingly essential. Even well-meaning advice can lead one down the wrong path!

Considering how important financial management is to most of us, it makes sense that we would want to get hold of the best guidance possible. Wouldn’t it make sense to invest in this advice? Surround yourself with knowledgeable people, get educated. If you decide to use a financial planner make sure of their track record, talk to other people who have used them, find out what their investments are and whether you want to use them as an investment advisor.

To ensure that the investment advisor or financial planner you choose has the proper credentials: ask what licenses they hold and whether they are registered with one of the financial authorities.

Depending on your time constraints, consulting a financial planner can be helpful to you initially in trying to improve your financial situation by providing advice on budgeting, future planning, insurance, estate planning and investment options, among other things. A good financial planner can help you to plan your short-term and long-term financial future, give you various options, hopefully make you aware of the different types of investment options which is helpful in improving your financial literacy. Education is vital to being able to make decisions about your own financial future, you need to be able to plan your finances to suit your needs.

Stay in Control

Most of us have the right intentions, but sometimes we just need some guidance to see our plans become a reality. Depending on what you need, a financial planner or investment advisor can provide the insight you need into financial planning to get you motivated and on the path to financial freedom, but ultimately you should take control yourself.

Kathy Roberts is mother of 3, a nurse, a property investor and a coach. Kathy is passionate about helping women to build their own wealth to gain security and independence. She has bought back her own home twice after divorces. She knows hands on what obstacles face many women. Today she is financially secure after having built a property portfolio from her nursing wage.